Client
GrowSaaS
GrowSaaS
Industry
SaaS
SaaS
Services Provided
Creative direction Visual Identity Logo system
Creative direction Visual Identity Logo system
Growth Experts at scale
Growth Experts at scale
The byproduct of two SaaS veterans, Liam Dunne and Will Maxwell. With years of expertise, exits for +2$M, consulting to +$20M ARR and working with 25+ startups they're aiming to re-shape the way SaaS companies should and will grow in the modern age.
The byproduct of two SaaS veterans, Liam Dunne and Will Maxwell. With years of expertise, exits for +2$M, consulting to +$20M ARR and working with 25+ startups they're aiming to re-shape the way SaaS companies should and will grow in the modern age.
Project goals:
Project goals:
→ Clear, distinct visual identity → Be known as the best of the best → Build a network of high-performing founders → Position as experts
→ Clear, distinct visual identity → Be known as the best of the best → Build a network of high-performing founders → Position as experts
Approach & Strategy
Approach & Strategy
The path we could direct GS down was endless. After rigorous brainstorming, research, and workshopping, we arrived at three potential directions to steer their brand and business.
An academy / university style
A 1:1 personal style
A large corporate firm style
To position as the only, we were sitting on a goldmine with the unique personality combination and personal approach of Liam and Will. We wanted to lean into and emphasise this powerful duo.
They're real people, talking to real people, not a 10-man corporate firm. However, they still possess the same experience and acumen as their older, more corporate competitors. Plus, they use modern-day growth tactics fit for the digital age, not your old-school consulting firm. The perfect ingredients for a modern tech company positioned as a sought after growth incubator.
The path we could direct GS down was endless. After rigorous brainstorming, research, and workshopping, we arrived at three potential directions to steer their brand and business.
An academy / university style
A 1:1 personal style
A large corporate firm style
To position as the only, we were sitting on a goldmine with the unique personality combination and personal approach of Liam and Will. We wanted to lean into and emphasise this powerful duo.
They're real people, talking to real people, not a 10-man corporate firm. However, they still possess the same experience and acumen as their older, more corporate competitors. Plus, they use modern-day growth tactics fit for the digital age, not your old-school consulting firm. The perfect ingredients for a modern tech company positioned as a sought after growth incubator.
Objectives and process
Objectives and process
Creative Solution:
Creative Solution:
Visual identity:
Extending the theme of 'consulting built for the digital age', the bulk of the brand identity relies on sleek, futuristic gradients. Any brand in the SaaS industry today without the commonly used corporate blue immediately stands out. The earthy green is a fresh, modest look and feel GrowSaaS will use stand out and attract the new generation of SaaS founders.
The pairing of two sans-serif fonts anchors the brand to still being a strong, authoritative, premium brand that will attract the best of the best, a sought after community.
Logo:
The logo has been arranged in a circle to emphasise the idea of a community as well as one polished, completed badge. Bringing elements from a university, corporate firm and/or a certificate of achievement. After weeks of iteration, the idea of subtly showing the G +S through a timeless, clean mark proved to be the best route possible to build the GrowSaaS brand.
Visual identity:
Extending the theme of 'consulting built for the digital age', the bulk of the brand identity relies on sleek, futuristic gradients. Any brand in the SaaS industry today without the commonly used corporate blue immediately stands out. The earthy green is a fresh, modest look and feel GrowSaaS will use stand out and attract the new generation of SaaS founders.
The pairing of two sans-serif fonts anchors the brand to still being a strong, authoritative, premium brand that will attract the best of the best, a sought after community.
Logo:
The logo has been arranged in a circle to emphasise the idea of a community as well as one polished, completed badge. Bringing elements from a university, corporate firm and/or a certificate of achievement. After weeks of iteration, the idea of subtly showing the G +S through a timeless, clean mark proved to be the best route possible to build the GrowSaaS brand.
Results
Results
→ $3M raised
→ 6-figure ($) deal closed with partner
→ Clients joining after leaving Y-Combinator
→ 45 meetings booked in 2 days
Will and Liam have built a high-performing community of SaaS founders all hitting huge milestones on a weekly basis. Their identity, seen across socials, website and youtube, all compound to their brand awareness and have created a solid foundation for them to share their mission and attract their dream customers.
→ $3M raised
→ 6-figure ($) deal closed with partner
→ Clients joining after leaving Y-Combinator
→ 45 meetings booked in 2 days
Will and Liam have built a high-performing community of SaaS founders all hitting huge milestones on a weekly basis. Their identity, seen across socials, website and youtube, all compound to their brand awareness and have created a solid foundation for them to share their mission and attract their dream customers.
“increased our CLV & customer loyalty."
Co-Founder at GrowSaaS
Co-Founder at GrowSaaS
Co-Founder at GrowSaaS
"increase the value of your company"
Founder @ Glimps
Founder @ Glimps
Founder @ Glimps
"clear interest to investors"
CFO at TAZAAR
CFO at TAZAAR
CFO at TAZAAR
Have a vision?
Let's make it a reality.
Be quick - there are limited seats for Q1 2025