GrowSaaS is the byproduct of two SaaS veterans, Liam Dunne and Will Maxwell, joining forces. With years of expertise, exits for +2$M, consulting to +$20M ARR and working with 25+ startups they're aiming to re-shape the way SaAs companies should and will grow in the modern age.
GrowSaaS is the byproduct of two SaaS veterans, Liam Dunne and Will Maxwell, joining forces. With years of expertise, exits for +2$M, consulting to +$20M ARR and working with 25+ startups they're aiming to re-shape the way SaAs companies should and will grow in the modern age.
The problem:
The problem:
View Website
Brand Strategy
Brand Strategy
As a fresh startup, the path for GS was endless. After rigorous brainstorming, research, and workshopping, we arrived at three potential directions to steer their brand and business. We weighed our strengths, analysed the gaps in the market, and unlocked where Will and Liam truly saw their business going. Helping us find their uniqueness, their x-factor, and their differentiation strategy.
As a fresh startup, the path for GS was endless. After rigorous brainstorming, research, and workshopping, we arrived at three potential directions to steer their brand and business. We weighed our strengths, analysed the gaps in the market, and unlocked where Will and Liam truly saw their business going. Helping us find their uniqueness, their x-factor, and their differentiation strategy.
Playing around with labels like academy, university, consulting group, firm, etc., didn't seem right. We wanted to lean into and emphasise the powerful duo these two gurus use to coach their clients. They're real people, talking to real people, not a 10-man corporate academy. However, they still possess the same experience and acumen as their older, more corporate competitors. But here's the kicker: they use modern-day growth tactics fit for the digital age, not your old-school consulting firm. This inspired the synthesis of a modern tech company mixed with a prestigious, Harvard-like agency.
Playing around with labels like academy, university, consulting group, firm, etc., didn't seem right. We wanted to lean into and emphasise the powerful duo these two gurus use to coach their clients. They're real people, talking to real people, not a 10-man corporate academy. However, they still possess the same experience and acumen as their older, more corporate competitors. But here's the kicker: they use modern-day growth tactics fit for the digital age, not your old-school consulting firm. This inspired the synthesis of a modern tech company mixed with a prestigious, Harvard-like agency.
A timeless mark that acts a graphic extension to they way growsaas work with their clients.
A timeless mark that acts a graphic extension to they way growsaas work with their clients.
A timeless mark that acts a graphic extension to they way growsaas work with their clients.
The logo:
The logo:
We explored the idea of using the G as a letter mark logo, however the G seemed too ambiguous and juvenile. The idea of an arrow through the G was worth testing however after market research we realised it was too common, not doing GrowSaaS justice. To show their class, quality and expertise we decided to move towards a more minimal and timeless mark.
We explored the idea of using the G as a letter mark logo, however the G seemed too ambiguous and juvenile. The idea of an arrow through the G was worth testing however after market research we realised it was too common, not doing GrowSaaS justice. To show their class, quality and expertise we decided to move towards a more minimal and timeless mark.
We found the idea of keeping the logo arranged in a circle created the idea of a community as well as one polished, completed badge. Bringing elements from a university, corporate firm and/or a certificate of achievement. After weeks of iteration, the idea of subtly showing the G +S through a timeless, clean mark proved to be the best route possible to build the GrowSaaS brand.
We found the idea of keeping the logo arranged in a circle created the idea of a community as well as one polished, completed badge. Bringing elements from a university, corporate firm and/or a certificate of achievement. After weeks of iteration, the idea of subtly showing the G +S through a timeless, clean mark proved to be the best route possible to build the GrowSaaS brand.
the duotone greens illustrate the synthesis of modern-day tech and natural growth.
The Brand Identity:
The Brand Identity:
Extending the theme of 'consulting built for the digital age', the bulk of the brand identity relies on sleek, futuristic gradients. Any brand in the SaaS industry today without the commonly used corporate blue immediately stands out. The earthy green is a fresh, modest look and feel GrowSaaS will use stand out and attract the new generation of SaaS founders.
Extending the theme of 'consulting built for the digital age', the bulk of the brand identity relies on sleek, futuristic gradients. Any brand in the SaaS industry today without the commonly used corporate blue immediately stands out. The earthy green is a fresh, modest look and feel GrowSaaS will use stand out and attract the new generation of SaaS founders.
The pairing of two sans-serif fonts anchors the brand to still being a strong, authoritative, premium brand that will attract the best of the best, a sought after community. Pushing the brand to be 70% Ruler archetype and 30%Sage archetype.
The pairing of two sans-serif fonts anchors the brand to still being a strong, authoritative, premium brand that will attract the best of the best, a sought after community. Pushing the brand to be 70% Ruler archetype and 30%Sage archetype.
GrowSaaS is the byproduct of two SaaS veterans, Liam Dunne and Will Maxwell, joining forces. With years of expertise, exits for +2$M, consulting to +$20M ARR and working with 25+ startups they're aiming to re-shape they way SaAs companies should grow in the modern age.
"Josh smashed it. He completed a full brand identity for a new venture of ours and we’re really happy with the results. Seeing the journey he went through from drawings on pen and paper to the digital mockups and concepts was impressive and helped us understand the ‘why’ behind the final outcome. Clearly knows what he’s doing and highly skilled."
"Josh smashed it. He completed a full brand identity for a new venture of ours and we’re really happy with the results. Seeing the journey he went through from drawings on pen and paper to the digital mockups and concepts was impressive and helped us understand the ‘why’ behind the final outcome. Clearly knows what he’s doing and highly skilled."
"Josh smashed it. He completed a full brand identity for a new venture of ours and we’re really happy with the results. Seeing the journey he went through from drawings on pen and paper to the digital mockups and concepts was impressive and helped us understand the ‘why’ behind the final outcome. Clearly knows what he’s doing and highly skilled."
"If you’re looking for branding and
TO increase the value of your company, I can’t recommend him enough."
"If you’re looking for branding and
TO increase the value of your company, I can’t recommend him enough."
"If you’re looking for branding and TO increase the value of your company, I can’t recommend him enough."
~ Liam dunne, co-founder at growsaas
~ Liam dunne, co-founder at growsaas
~ Liam dunne, co-founder at growsaas
ready to grow your business with premium branding?
ready to grow your business with premium branding?
ready to grow your business with premium branding?
let's chat
Ready to start your movement?
3bythree
Ready to start your movement?
3bythree
Ready to start your movement?
3bythree